How brands and talent managers can work better together
Bridge the gap between brand marketers and talent managers for stronger creator partnerships.
Transparency builds trust. Share KPIs, budgets, and usage expectations upfront—for campaigns to succeed, talent managers need to understand your goals.
Avoid scripts and usage rights in perpetuity. Let creators speak authentically in their own voice and negotiate specific usage terms, instead of expensive "forever" rights.
Plan ahead for Q4. Book holiday campaigns early, expect higher pricing due to demand, and be flexible with exclusivity windows.
Ready to transform brand-talent manager relationships? This Brands in Bloom conversation features three powerhouse talent managers sharing how brands can build better partnerships with influencers (and those representing them).
Discover why transparency leads to stronger collaborations and why scripted content kills authenticity. Learn insider secrets about negotiating exclusivity deals, pricing whitelisting fairly, and why usage rights in perpetuity are problematic.
Get tactical advice on writing better briefs, when to waive content approvals, and how to structure hybrid commission deals that actually work. Plus, essential Q4 planning tips including lead times, pricing expectations, and holiday campaign best practices!
Whether you're new to working with talent managers or a veteran, this conversation reveals the collaboration strategies that drive real results for both brands and creators.
