Meta Ads Suite
Turn Creator Content into Meta Partnership Ads at Scale

Meta Partnership Ads are the native ad format for running paid media on Facebook and Instagram that appears under a creator's handle — or a combined creator-and-brand handle — with a "Brand in partnership with Creator" disclosure built in. They replaced Branded Content Ads and are now Meta's preferred method for amplifying creator content.

Whitelisting is the legacy workflow and what brands once called dark posts, ad access, or allowlisting. Meta replaced it with Partnership Ads (formerly Branded Content Ads), the native, supported format. Partnership Ads offer four handle display options, the ability to promote existing organic posts or build new ads from scratch, full comment moderation, and ranking signals from both accounts. Brands running Partnership Ads through Superfiliate skip the Meta Business Manager setup entirely — creators approve access from a deep link into Instagram.

First, the brand approves the creator partnership and aligns on the campaign. Second, the creator generates a partnership ad code from their Instagram professional account. Third, the ad buyer enters that code into Meta Ads Manager when building the ad. Fourth, the ad runs live under the creator's handle, with the partnership disclosure attached automatically.
Tools like Superfiliate's Bulk Ad Creation let you build, edit, and launch all of your partnership ads in a single table format instead of duplicating ads one by one and building assets across multiple influencer handles.

Yes — that's use case one. Social Listening surfaces the posts and stories that already tag or mention your brand. You request usage rights and Partnership Ad permissioning from the creator in a single ask, the approved asset lands in Content Library with its rights window attached, and your media team launches it through the Bulk Ad Creation.

A partnership ad code is a unique identifier a creator generates from their content to grant a brand permission to run ads using their handle. The ad buyer pastes the code into Meta Ads Manager when building the ad. Meta uses it to authenticate the partnership, attach the "in partnership with" disclosure, and deliver the ad with both accounts' signals factored in.

Both the brand and the creator need to meet Meta's standard rules: an active ad account in good standing, compliance with Community Standards and the Branded Content Policies, and a creator profile set up as a professional (creator or business) account. Some features have additional region-based availability. For the full criteria, check Meta's official Partnership Ads eligibility requirements.