Run influencer campaigns from brief to payment—without switching tools

Manage your entire campaign workflow in Superfiliate. Create briefs, assign creators, track deliverables, and approve content—with email communication built in.

See how it works

So much more than a brief

Most content briefs are just documents. SuperBrief adds actions that turn briefs into a complete workflow:

Step 1

Build Your Brief

Seed products to creators while tracking who is tagging your brand across Instagram and TikTok.

Step 2

Configure Your Actions

Collect creator info, verify social accounts, define deliverables, and set campaign terms.

Step 3

Assign & Personalize

Tailor the brief per creator by adjusting deliverables, swap gifting campaigns, or edit terms.

Step 4

Send, Track & Approve

Monitor progress in real time, leave feedback, and approve deliverables without leaving the app.

Step 5

Measure What Worked

Track likes, comments, reach, impressions, engagement, EMV, and mentions — all tied to the content and the brief that drove them.

Your inbox, connected to your briefs

SuperBrief works with your email inbox to manage creator communication alongside campaign workflows:

Send outreach emails directly from Social Listening or your creator roster.
Get notifications when creators upload content, accept briefs, or complete actions.
Send bulk emails to creators with personalized details.
Filter your inbox by briefing stage, creator status, or action.

From discovery to brief in one click

Find creators via our social listening tool or pull from your existing roster. Filter by tier, performance, or content type, then assign them to your brief and email them—all without switching tools.

Tailor your deliverables—without rebuilding the brief from scratch

Create one default brief for your campaign, then customize deliverables, gifting, or payment terms for individual creators. Attach full contracts for influencers who require signed agreements.

Briefs and gifting, finally united

Connect your Superfiliate gifting campaigns to briefs. Track when creators claim their product, shipping status, and delivery confirmation—all tied to the campaign.

Content submissions and approvals in one place

Creators upload deliverables directly to their brief link — no account creation or extra steps needed. Get notified when content is submitted, review and approve with one click, or send feedback that links creators straight back to their brief.

Track payments without spreadsheets

Set payment terms when you create the brief—flat fee, commission, or hybrid. Track what is owed, mark payments as complete, and see your total campaign spend.

Pull detailed reports in minutes

See all content published for your campaign in your content library. Track link and promo code usage to see direct sales from each creator, with performance views at campaign, creator, and content levels—no more manual spreadsheet tracking!