Put creator discovery on autopilot

Keep your creator pipeline moving with always-on searches of Instagram Creator Marketplace, curated Creator Lists, and verified email outreach, all in one place.

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Why Superfiliate Discovery is different.

Most creator discovery is reactive, runs on stale data, and lives in a tool separate from where you're running campaigns. We partnered with Meta to fix all three:

Traditional tools

Scraped data, stale within weeks
Outreach split across five tools
Sourcing only happens when you make time for it
Quantity over quality
Discovery without context
Every creator lives in a different system

Creator Discovery

First-party Meta data, refreshed continuously from Instagram Creator Marketplace
Autopilot keeps surfacing creators between campaigns and gets sharper every time you approve or dismiss
Lookalike, contextual, and handle search — filter by niche, audience age, and content style
Reads video transcripts, past partnerships, and audience authenticity to surface context that keyword searches can't
Filters out inactive and low-engagement creators before scoring, so every recommendation is worth your time to vet
Verified email outreach in one place

Step 01

Discover

Autopilot

Influencer search that works alongside you.

Describe who you're looking for in plain language - the aesthetic, the audience, the content style - and Autopilot keeps surfacing creators in the background while you're approving content, answering DMs, or planning your next campaign.

Set up a dedicated Creator List for every persona and populate them continuously, not just when you're actively searching

Analyze thousands of creator videos to find relevant matches

No more starting from zero. A high-fit starting point that's ready when you are

Active search

Search by niche, audience, or handle.

Find creators by content vertical, age, location, and other audience filters that match how you describe your customer.

Lookalike

Seed with 3–5 of your top-performing creators. Find more like them. Powered by the Meta Creator Marketplace

Contextual

Filter by content style, audience demographics, and brand fit when you don't have seed creators yet

Specific handle

Add any Instagram creator by handle, including those outside the Meta Creator Marketplace

Already running Social Listening? Look them up by handle and add them to your list.

Step 02

Curate your Creator List

Build Creator Lists to surface historical content performance and vet creators for brand fit, audience quality, and overall vibe — the judgment calls only you can make.

At-a-glance profile overview

Past brand partnerships

Reel hook rates and recent content performance

Brand safety assessment

Mention and hashtag history

Step 03

Influencer outreach via verified email

Engage creators via emails that feel authentic at scale from inside Superfiliate. Templates, merge fields, and follow-up sequences keep outreach moving while you're working elsewhere.

Verified email addresses pulled via Meta and TikTok integrations

Send from any rep in your workspace; replies thread back to the creator profile

Tracking on opens, replies, and conversions, attached to the same creator profile

Step 04

Activate the relationship

Approved creators flow into your programs — gifting, campaigns, affiliate tracking, Partnership Ads — all in one unified workspace.

Add creators to a Superbrief, individually or in bulk from a Creator List

Approved content flows into Partnership Ads in the Meta Ads Suite

Performance data attaches to the same creator profile

How creators get found on Superfiliate.

How do I find influencers?

The fastest path is to search the Instagram Creator Marketplace from inside Superfiliate's discovery tab. Use Autopilot to build curated Creator Lists according to vertical, audience traits, content style, or brand fit. You can also search by Lookalike (seed three to five top creator handles), or by specific Instagram handle. Every result offers first-party Meta data, past partnerships, and brand-safety signals, so you can vet influencers without leaving the platform.

How does Superfiliate surface Instagram influencers?

Superfiliate integrates directly with Meta Creator Marketplace. This means the Instagram creator data you see within our platform is sourced directly from Meta, rather than scraped using a third-party tool or database. Third party data risks being outdated or inaccurate. When you use Superfiliate, all creator data is a reliable and trustworthy indicator of performance and brand fit.

What is the Meta Creator Marketplace?

The Meta Creator Marketplace is Meta's official built-in platform of Instagram creators available for brand partnerships, making it easier for brands to discover brand-fit creators. Superfiliate connects Creator Marketplace via API, so your team gets first-party audience and content data, plus an outreach and activation layer built on top that you cannot find anywhere else.

How does influencer outreach work in Superfiliate?

When you find a creator that you want to partner with, you can use fully personalized email outreach, with templates, merge fields, follow-up sequences, and reply threading attached to each creator profile.