Field Notes: Choosing the Right Voice: Celebrity vs. Creator vs. Athlete
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Not all reach is created equal — and not every brand needs the same kind of voice.
In this Field Notes session, we’re breaking down when it actually makes sense to partner with a celebrity, a creator, or an athlete — and how to choose the right voice based on your goals, budget, and moment in the market. We’ll unpack real examples, trade-offs brands don’t talk about, and the strategic considerations behind each option — from cultural relevance and credibility to performance, longevity, and risk.
Join co-hosts Lily Comba (CEO of Superbloom) and Sarah Crow (Head of Creator Strategy at Superfiliate) alongside:
Celeste De Paola, Partnerships Lead at Bobbie to talk through celebrity partnerships perspective.
Jason Bergman, Founder and CEO MarketPryce, who helps brands activate college athletes at scale.
Dani Murphy, Brand and Partnerships at MUD/WTR to dive into robust influencer partnerships.
