From Reach to Resonance: What Will Convert in 2026
Sentiment is the new engagement rate. Stop obsessing over follower count—the real gold is in comment sections. Build your instinct by doing manual vibe checks; this is how you spot creators who'll actually convert.
Influencer content is your entire marketing ecosystem. Repurpose creator content across paid ads, CRM, product pages, and homepage testimonials. When creators understand that whitelisting and onsite features give them exposure (not exploitation), everyone wins.
Long-form content and comfort creators are taking over in 2026. Audiences are watching 10-minute TikToks and returning to YouTube for deeper storytelling. Invest in creators who can hold attention through narrative, not those regurgitating tired viral hooks.
The future of influence isn’t louder—it’s deeper.
Field Notes: From Reach to Resonance explores how the next era of marketing will be defined by connection, trust, and storytelling that sticks.
Together with leading voices across brand, creator, and community, we’ll explore what it takes to turn fleeting attention into lasting impact—and why 2026 will be the year resonance converts.
We’ll dig into what “resonance” actually looks like in measurable terms—how brands are proving ROI beyond the last click, and which types of content are truly driving action right now. Panelists from AG1, Fabletics, OSEA, Seed, and Pique will share how they’re rethinking metrics, redefining success, and building influence rooted in authenticity—not just algorithmic reach.
Because the next wave of conversion won’t come from being everywhere—it’ll come from meaning something.
What you’ll learn:
- How brands are redefining conversion—beyond vanity metrics and last-click ROI.
- The new KPIs that actually measure resonance—from engagement quality to community depth.
- Why authentic connection outperforms scale, and how to create content that converts through meaning, not manipulation.
- How storytelling, consistency, and trust are shaping long-term performance.
- The creative formats and partnership models expected to dominate in 2026.
- Why the next generation of influence is about credibility, not clout—and what that means for your strategy going forward.
