Josh Butowsky, founder of Influencer Response and architect of direct response influencer marketing strategies, reveals why most brands analyze influencer performance all wrong. You need to track day of week and time of day separately because an influencer's best engagement window doesn't always predict your best ROI or CPA. Butowsky insists on testing with 25 to 30 influencers minimum to ensure statistical relevance, not just five creators you know work.
The framework he builds in includes platform, category, demographics, geography, offer type, and campaign brief so you can answer crucial questions with one click: does a 5 dollar discount actually outperform 10 percent off?
Discover how to structure your testing culture from day one so you're not guessing on what actually converts.
