Brittany Barnes

Brittany Barnes is a TikTok strategist and data-driven Senior Marketing Manager at CLEARSTEM, where she leads the brand’s TikTok department, overseeing organic content, shop, affiliate programs, and TikTok Live. By transforming TikTok into a powerful sales channel, Brittany has positioned CLEARSTEM as one of the pioneering beauty D2C brands in this space. With a Master’s in Integrated Marketing and Data Analytics from NYU, she leverages her background to make data-informed decisions that consistently drive impactful results.

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Brittany’s social media journey began in 2019, helping musicians create viral moments on Instagram and TikTok. Since then, she has managed prominent founder accounts, including those of CLEARSTEM’s co-founders, Kayleigh Christina and Danielle Gronich, known as the Acne Guru. Her expertise has been highlighted in industry publications like Chartmetric, reflecting her influence in social media and e-commerce, as she continues to set new standards in TikTok strategy and measurable growth.