How Cymbiotika uses Superfiliate to enroll & engage 1,200+ affiliates

Cymbiotika is a supplement brand that has built a hugely successful suite of creator programs, from flat-fee partnerships to commission-based affiliates.

But Jess Doherty, their Influencer Marketing & PR Manager, recognized that Cymbiotika's fragmented program management was holding them back from scaling efficiently.

"We wanted something that made everything seamless, in one place," explains Jess. "Rather than having refer-a-friend and affiliate in two different platforms, having everything in one platform was a no-brainer for us.

"With Superfiliate, Cymbiotika has consolidated all of their programs into one unified platform and gained significant value-adds, such as shoppable cobranded landing pages and one-time discount codes to prevent code leakage:

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"Superfiliate was honestly offering a lot more than what we were getting from our current platform that we had been using pretty consistently—and we thought we were getting the world over there!"

Jess Doherty
Influencer Marketing & PR Manager

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Saying goodbye to stressful migrations

One of Jess's biggest concerns about a platform switch was the complexity of the migration process. Superfiliate's Merchant Success team provided white-glove support, working closely with Jess and her team to migrate all of Cymbiotika's existing creators and ensure a hassle-free transition:

"Brian [Superfiliate's Head of Merchant Success] told me, "I need their name, I need their code, and I need their email." I was like, that's it?” Jess recalls. "It was honestly a really seamless experience."

The Merchant Success team built out all four commission tiers of the flagship Cymbiotika Collective affiliate program inside Superfiliate as per Cymbiotika’s request, as well as their referral program. Program setup also included designing Cymbiotika’s cobranded landing pages and creator portal, enabling the brand to offer shareworthy experiences to both customers and creators.

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"This whole time I've been holding off on making a transition because I was nervous about migrating over. But we kicked off immediately;there wasn't any overlap."

Jess Doherty
Influencer Marketing & PR Manager

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Transforming inbound into program growth via easy sign-ups & automations

With hundreds of would-be affiliates applying to their programs every month, Jess and her team needed a way to decrease manual follow-up and equip creators to drive sales faster.

"I love Superfiliate’s application feature, where people are able to apply to programs at any time," says Jess. "We just updated our landing page on our website, so now people can apply to be an affiliate or a UGC creator. Both of those applications are through Superfiliate, and it's so much easier to have them all in one place."

As a global brand, Cymbiotika maintains separate U.S. and Canadian Shopify storefronts and affiliate programs. With Superfiliate’s application feature, Jess and her team can also segment sign-ups by region and track cross-border sales:

"A lot of people were sad they couldn't be a part of the U.S.-based program, so we kept note of everybody and sent them the new application link to apply for the Canadian program. We saw so many people come into the program really quickly who were super excited to be a part of it!"

Superfiliate’s Automations feature allows Jess and team to further streamline affiliate onboarding. Once accepted, creators automatically receive their unique referral link and code via Instagram DM or email. Together, these features have saved hours in getting affiliates up and running.

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"We get hundreds of applications and inbound requests daily; it can be exhausting (and exciting!) Having the application feature is such a game changer.”

Jess Doherty
Influencer Marketing & PR Manager

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Strengthening creator loyalty with the right toolkit

As Cymbiotika continues to scale its influencer marketing strategy and expand into new markets, Jess and her team are excited to leverage Superfiliate's latest features and find additional ways to strengthen creator and community loyalty.

"Right now, we have all types of creators and community members—from nano all the way to mega—and we are always welcoming new members to our Collective. Our goal is to make this experience special for them and give them the opportunity to access the products they love," says Jess.

"Savannah, our Affiliate Marketing Specialist, set up an incredible workflow where she connected with our Collective monthly on a webinar, as well as offered a monthly challenge for all creators to participate in! They were able to opt in, receive free products, create content for our brand, and connect with the community. All of this was done successfully through Superfiliate's gifting workflows and UGC library."

With Superfiliate, Jess and her team can now seamlessly onboard and engage Cymbiotika’s valued creators with less time and manual effort—all inside one platform:

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"I've done my homework on different platforms. When I was reaching out to Superfiliate, they had nothing bad to say about their competitors. They just wanted to show why this platform is amazing—and they did!"

Jess Doherty
Influencer Marketing & PR Manager

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