Michael Newton

Mike is an experienced influencer marketer with over 8 years building and scaling influencer marketing programs on Twitch and YouTube for early-stage tech and DTC ecommerce companies. Mike got started with influencer marketing when he built the influencer marketing program at Discord, where he grew the program from handful  of Twitch streamers to over 20 top Twitch streamers, and over 300 YouTube creators worldwide.

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The result: Millions of new users added to the Discord platform.

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Since then, Mike has gone on to build more influencer programs at 8-figure and 9-figure ecommerce companies like NZXT, Fellow, and Backbone. He also recently built the program ops infrastructure for the launch of Jake Paul's new men's grooming brand W and trained game publisher Crystal Dynamics how to build and run their own program on Twitch and YouTube.