Brenda Daniel

Brenda Daniel is the Influencers and Organic Growth Lead at Obvi. She’s in charge of building Obvi’s presence on Social via affiliate-based Ambassador Program across Tiktok, Instagram, Youtube and beyond. She also oversees their Paid Influencer, UGC Production efforts, Whitelisting & other Growth partnerships like Events, Brand Partnerships & Marketplaces.

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Before Obvi, Brenda was a founding team member at Caraway Home. She’s responsible for making Caraway internet-famous by partnering with over 4k influencers and creators to drive a consistent 15% of all sales (PPS), and over $20MM in revenue via Partnerships.

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Brenda is very passionate about DTC e-commerce, especially early stage wellness startups, where she gets to build from the ground up. She’s also passionate about AI, A/B testing, data analytics and Landing Page optimizations.