How Brands and Talent Managers Can Work Better Together
There are many ‘sides’ to influencer marketing—brand-side, agency-side, and talent-side. Each are vastly different, and seemingly unknowing of what it’s like from the other POV. In this discussion, we’re giving those on the brand-and-agency side an inside look at talent management. What do talent managers wish the industry understood more? How can we work better, deeper with talent managers?
October 17th at 10 am PT
Watch now!
Welcome to Brands in Bloom
An open-dialogue series by Superbloom and Superfiliate that serves to elevate great people doing great work in influencer, brand, and digital marketing.
Panelists
Influencer Marketing
+ Brand Strategy Expert
Lily Comba is an expert brand strategist, influencer marketer, and the Founder + CEO of Superbloom. With nearly a decade of experience in influencer and affiliate marketing, Lily has pioneered some of the industry’s best practices at brands like Seed and Thrive Market. Her relationship-first approach to the channel has not only resulted in hundreds of millions in revenue, but in helping brands value their partners and customers as much as their bottom line.
In 2016, Erica launched Ecko Digital Media, a female-led, data-driven digital marketing agency where she harnessed her influencer past to pioneer strategies that directly drive sales for D2C brands in the food, health and wellness spaces. She is co-founder of the popular supplement and functional beverage brand, FlavCity.
Liana Mitteldorf is a partner & talent manager with nearly a decade of experience in digital talent management. Liana appeared in Talking Influence’s list of Top 30 Pioneers in Influencer Marketing in the US and has had multiple Business Insider features as a top talent manager in the digital industry.
Denise Hernandez Comley is the founder of Maker Collaborative, a boutique management company representing creators in the food, wellness, and lifestyle space. Passionate about fostering a positive environment for both talent and their representatives, Denise is dedicated to helping creators thrive in an ever-evolving industry.
Brought to you by
Superbloom & Superfiliate
Superbloom and Superfiliate are the perfect combo to get the most out of your influencer marketing spend.
Superfiliate empowers brands to run end-to-end affiliate, influencer and referral programs, turning every link shared by a creator or customer into a cobranded landing page. Superfiliate handles key workflows like product seeding, social listening, payout/reward management, reporting and much more!
Superbloom is an influencer marketing agency helping brands balance performance-driven strategy with human-first campaigns.