Breaking into an Influencer Marketing Career
Join us for an insightful conversation focused on starting and succeeding in an influencer marketing career with panelists that started their careers agency-side, in-house, or as influencers themselves. Whether you're early in your career or looking to pivot into influencer marketing, there will be helpful takeaways for everyone!
Watch now!
Welcome to Brands in Bloom
An open-dialogue series by Superbloom and Superfiliate that serves to elevate great people doing great work in influencer, brand, and digital marketing.
Panelists
Influencer Marketing
+ Brand Strategy Expert
Lily Comba is an expert brand strategist, influencer marketer, and the Founder + CEO of Superbloom. With nearly a decade of experience in influencer and affiliate marketing, Lily has pioneered some of the industry’s best practices at brands like Seed and Thrive Market. Her relationship-first approach to the channel has not only resulted in hundreds of millions in revenue, but in helping brands value their partners and customers as much as their bottom line.
Cristina has broad experience in wellness, lifestyle, and beauty. After experiencing the agency side, she joined Seed, where she expanded the influencer program to new customers and platforms like TikTok. Now at Nécessaire, she leads the influencer team, managing paid partnerships, community strategy, and collaborating with paid social for brand growth
Ngozi Musa is a dynamic force in influencer and brand marketing, with 5 years of experience at L’Oreal, Outdoor Voices, and currently as a Partnerships Manager at AG1. With her background as a content creator, Ngozi excels in crafting captivating narratives and fostering genuine connections between brands, influencers, and audiences
Olivia is the Director of Influencers at ARMRA Colostrum, where she's built one of the sector's largest influencer programs. Her innovative strategies and deep understanding of digital marketing and social media have enabled her to grow the program from the ground and create a strong community.
Brought to you by
Superbloom & Superfiliate
Superbloom and Superfiliate are the perfect combo to get the most out of your influencer marketing spend.
Superfiliate empowers brands to run end-to-end affiliate, influencer and referral programs, turning every link shared by a creator or customer into a cobranded landing page. Superfiliate handles key workflows like product seeding, social listening, payout/reward management, reporting and much more!
Superbloom is an influencer marketing agency helping brands balance performance-driven strategy with human-first campaigns.