Creator Paid Media& Performance Marketing
Join us for an in-depth conversation about how to optimize creator content on paid social and performance marketing channels. We'll dive into whitelisting, allowlisting, and advertising best practices from in-house experts.
Watch now!
Welcome to Brands in Bloom
An open-dialogue series by Superbloom and Superfiliate that serves to elevate great people doing great work in influencer, brand, and digital marketing.
Panelists
Influencer Marketing
+ Brand Strategy Expert
Lily Comba is an expert brand strategist, influencer marketer, and the Founder + CEO of Superbloom. With nearly a decade of experience in influencer and affiliate marketing, Lily has pioneered some of the industry’s best practices at brands like Seed and Thrive Market. Her relationship-first approach to the channel has not only resulted in hundreds of millions in revenue, but in helping brands value their partners and customers as much as their bottom line.
Poppy's experience spans across fashion and wellness—having spent almost 4 years at Revolve, she managed large scale Paid Social acquisition strategy across Meta, Tiktok, Pinterest, Snap and Yahoo. She's now the Senior Growth Marketing Manager @ goop, working dynamically with the influencer team to manage paid strategy for new customer acquisition across Paid Social, Affiliate, SEM and Display, and Programmatic channels.
Katrina is a performance marketing powerhouse, having supercharged paid media strategy for brands like Madison Reed, Seed, and currently, Timeline Nutrition. She has overseen programming across Facebook, Display, TikTok, Snapchat, Pinterest, and all social and paid media. She can scale paid media spend by over 2.3x and increase revenue by 1.6x—easily.
Reyna spend 2.5 years leading paid social strategy and execution at Power Digital Marketing, helping scale numerous brands across different verticals including fashion, real estate, beauty, and finance (most notable, L Space). She now runs and manages Paid Social strategy at Pet Honesty, working closely with her Superbloom team to scale whitelisting.
Brought to you by
Superbloom & Superfiliate
Superbloom and Superfiliate are the perfect combo to get the most out of your influencer marketing spend.
Superfiliate empowers brands to run end-to-end affiliate, influencer and referral programs, turning every link shared by a creator or customer into a cobranded landing page. Superfiliate handles key workflows like product seeding, social listening, payout/reward management, reporting and much more!
Superbloom is an influencer marketing agency helping brands balance performance-driven strategy with human-first campaigns.