The Future of Influencer Marketing in 2024

Learn how to create community amongst creators, balance attributable revenue and awareness, and key strategic insights from leading influencer marketers.

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Welcome to Brands in Bloom

An open-dialogue series by Superbloom and Superfiliate that serves to elevate great people doing great work in influencer, brand, and digital marketing.

Panelists

CEO • Superbloom
Influencer Marketing
+ Brand Strategy Expert

Lily ran and scaled Thrive Market’s affiliate and influencer efforts before joining Seed, the world’s leading probiotic supplement. Lily scaled Seed’s creator programs into their highest ROI channel.
Strategic Partner Relations • AG1

Mandy has spent the last 6 years helping to scale AG1 into a household name. She has negotiated and landed some of the biggest partnerships for them across Youtube, podcasts and more!
Influencer Marketing Leader • Tonal

Ali was a driving force behind Tonal's rise into becoming world's smartest home gym; working with some of the biggest athletes, celebrities and influencers including the likes of Lebron James!
Head of Social & Influencer Marketing • ŌURA

Previously Community Lead at Peloton, Delaney has spent the last 3 years spearheading Brand Social and Community at ŌURA, turning it into one of the most used wearables for sleep, fitness, stress and health!
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Brought to you by
Superbloom & Superfiliate

Superbloom and Superfiliate are the perfect combo to get the most out of your influencer marketing spend.

Superfiliate
empowers brands to run end-to-end affiliate, influencer and referral programs, turning every link shared by a creator or customer into a cobranded landing page. Superfiliate handles key workflows like product seeding, social listening, payout/reward management, reporting and much more!

Superbloom
 is an influencer marketing agency helping brands balance performance-driven strategy with human-first campaigns.